1% to 4%. This is the average percentage of the marketing budget that firms like yours spend on translation and localization services. But why are businesses so interested in spending their already thinning marketing resources on localization? Businesses that neglect localization risk not just missing out on new markets, but facing outright rejection by international […]
We have seen a technological revolution in the last few years. The emergence of artificial intelligence is an undeniable force that has to be reckoned with if we are to survive. Just like the introduction of the wheel and the computer, artificial intelligence is taking over the world. It is evident that it will also […]
Translating a document from one language to another isn’t as easy as people think. It requires command over the two languages and a capacity to make correct word choices. Even simple documents will begin to paint a different picture if translated inaccurately. When Newton’s first law of motion can be mistranslated, anything is subject to […]
We live in a society where bilingualism is on the rise due to globalization. Global translation services are becoming more important day by day. As international trade becomes the new norm, there’s a dire need for translators who can facilitate communication between different parts of the world. These statistics will explain the role played by […]
The technological developments of the last 25 years or so have brought great change to the world of business. It has revolutionized the face of society and media and resulted in international market penetration. Now we enjoy worldwide entertainment and multilingual e-commerce from many corners of the globe. Barring cultural differences, there is a need […]
Translation is really an art and can only be appreciated by one who sees a well-translated document. You need to know about the correct meanings of words that are interchangeable in the other language, as well as how to use them in the right context to bring out the correct meaning. Although translation is seen […]
The translation industry is thriving with a rise in globalization. The role of translation skills has become more widespread today across different industries. We see translation in healthcare, bureaucracy, legal affairs, business, and entertainment. But you may wonder which industries benefit the most from these services. Why are translation services important across different industries? In […]
Trade doesn’t speak a common language, except for one that involves money. The world is shifting toward globalization and businesses have to catch up if they want to stay relevant. However, there is one seemingly crucial barrier that hinders business growth when planning to globalize your venture: the language barrier. And it is a costly […]
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