Ensuring Accuracy in Arabic Document Translation
IKEA makes news when they ran a marketing campaign in Bahrain by putting up huge billboards that had the slogan “Create your perfect night’s sleep” in English. Right below the English slogan, a single line ran, reading in Arabic “Write it again but in Arabic”. Apparently, the marketing team’s clear instructions were taken quite literally […]
Mastering Multilingual Marketing: Bridging Cultures with Accurate Translations
In 2004, Dove gained everyone’s approval when it launched the famous “Real Beauty” campaign. A very simple yet powerful campaign – it featured women from several age groups, body types, and ethnicities, speaking in their local languages. Using multilingual marketing was a fantastic idea and it paid off! Dove doubled its sales (from $2 to […]
Translating Real Estate Contracts for International Buyers
Individuals from many countries are interested in buying overseas property, especially in the US. It may come as a surprise that Chinese, Mexican, and Canadian citizens are investing in real estate in America. Similarly, British, Australian, and Israeli investment in local real estate has also increased in recent years. However, this foreign investment often requires […]
Translating Korean to English: Ensuring Accuracy and Quality
The number of Korean visitors to the United States increased steadily from 2011 and 2017; studies show that, even in 2019, almost 2300k individuals flew from S. Korea to America. These numbers alone signify how important it is to translate Korean to English accurate. We’re living in an increasingly globalized as well as interconnected world […]
How to Ensure Accuracy in Financial Document Translation?
In 1984, the Commodity News Services published news that a Japanese firm was taking over the famous Continental Illinois Bank. Customers rushed to the bank after hearing this news to claim their news. There was just a slight problem, i.e., the reporters had mistranslated “rumor” as “announcement” and reported gossip as fact. This simple example […]
How to Translate Academic Transcripts for International Universities?
Are you planning to travel abroad and study in another country? As per statistics from Fall 2023, some 6% of American college students were studying abroad. Europe is every US student’s favorite destination, with Italy being the second home to most American undergrads. However, just as foreigners coming to America to study must provide an […]
Cross-Cultural Communication in Business: Keys to Success in a Global Marketplace
Imagine a company operating across different time zones with offices in distant corners of the world. It’s important for them to be mindful of the fact that their staff belongs to different cultures, which, after all, affects the way these workers communicate. That’s where multicultural communication comes in! One study shows that 3 out of […]
Medical Document Translation: Ensuring Accuracy for Patient Care
Imagine a person embarking on medical tourism, heading to Malaysia, the UAE, or any country in Europe (due to inexpensive healthcare facilities). But they will also have to bring their medical history. For example, a person who goes to China from the United States will rely on accurate, cost-effective medical document translation to get quick […]
