In 1984, the Commodity News Services published news that a Japanese firm was taking over the famous Continental Illinois Bank. Customers rushed to the bank after hearing this news to claim their news. There was just a slight problem, i.e., the reporters had mistranslated “rumor” as “announcement” and reported gossip as fact. This simple example […]
Imagine a company operating across different time zones with offices in distant corners of the world. It’s important for them to be mindful of the fact that their staff belongs to different cultures, which, after all, affects the way these workers communicate. That’s where multicultural communication comes in! One study shows that 3 out of […]
Culturally sensitivity translation plays an important role because it binds diverse communities together with understanding and respect. Translation connects cultures, values, and customs with flair. Therefore, a mistake can hurt sentiments and hinder mutual trust. A translator has to be empathetic towards communities and understand their culture and values to communicate their point to the […]
The world is becoming more and more connected nowadays due to the advancement in the telecom industry. Now, we can communicate miles apart from each other. This interconnectedness is further strengthened by the translation tools that are breaking the language barriers. Once considered a major limiting factor, these barriers don’t prevent people from staying connected […]
1% to 4%. This is the average percentage of the marketing budget that firms like yours spend on translation and localization services. But why are businesses so interested in spending their already thinning marketing resources on localization? Businesses that neglect localization risk not just missing out on new markets, but facing outright rejection by international […]
Translation is really an art and can only be appreciated by one who sees a well-translated document. You need to know about the correct meanings of words that are interchangeable in the other language, as well as how to use them in the right context to bring out the correct meaning. Although translation is seen […]
The translation industry is thriving with a rise in globalization. The role of translation skills has become more widespread today across different industries. We see translation in healthcare, bureaucracy, legal affairs, business, and entertainment. But you may wonder which industries benefit the most from these services. Why are translation services important across different industries? In […]
Trade doesn’t speak a common language, except for one that involves money. The world is shifting toward globalization and businesses have to catch up if they want to stay relevant. However, there is one seemingly crucial barrier that hinders business growth when planning to globalize your venture: the language barrier. And it is a costly […]
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