Mastering Multilingual Marketing: Bridging Cultures with Accurate Translations
In 2004, Dove gained everyone’s approval when it launched the famous “Real Beauty” campaign. A very simple yet powerful campaign – it featured women from several age groups, body types, and ethnicities, speaking in their local languages. Using multilingual marketing was a fantastic idea and it paid off! Dove doubled its sales (from $2 to […]
Transcreation vs. Translation – Understanding the Impact on Marketing Campaigns
In the 1960s, the Swedish domestic appliance manufacturer launched its vacuum cleaners in the US with a seemingly catchy slogan: Nothing sucks like Electrolux. But they forgot to realize that the verb “to suck” has another meaning in American English, and the audience was just confused why Electrolux advertised its product in a negative manner. […]
