{"id":1921,"date":"2024-05-21T06:07:34","date_gmt":"2024-05-21T06:07:34","guid":{"rendered":"https:\/\/translateswift.com\/?p=1921"},"modified":"2024-07-24T19:14:25","modified_gmt":"2024-07-24T19:14:25","slug":"traduccion-de-comercio-electronico-nuevos-clientes","status":"publish","type":"post","link":"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/","title":{"rendered":"Traducci\u00f3n de comercio electr\u00f3nico: Llegando a nuevos clientes en todo el mundo"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Conmutar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#What_is_E-Commerce_Translation\" >\u00bfQu\u00e9 es la traducci\u00f3n de comercio electr\u00f3nico?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Why_E-commerce_Translation_Matters\" >Por qu\u00e9 es importante la traducci\u00f3n para el comercio electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#It_helps_grow_your_customer_base\" >Ayuda a hacer crecer tu base de clientes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#It_makes_the_site_more_relatable\" >Hace que el sitio sea m\u00e1s cercano&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#It_increases_SEO_visibility\" >Aumenta la visibilidad SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#It_results_in_more_conversions\" >Da como resultado m\u00e1s conversiones<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#It_makes_you_stand_out\" >Te hace destacar<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#It_makes_you_more_authentic\" >Te hace m\u00e1s aut\u00e9ntico<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Kinds_of_Translation_Required_in_E-Commerce\" >Kinds of Translation Required in E-Commerce<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Translating_Websites\" >Translating Websites<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Converting_the_Language_of_Online_Stores\" >Converting the Language of Online Stores<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Interface_Translation\" >Interface Translation<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Titles_of_Products\" >Titles of Products<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Describing_the_Item\" >Describing the Item<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Category_Titles\" >Category Titles<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Describing_the_Classifications\" >Describing the Classifications<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Legal_Clauses_and_Customer_Self-Service\" >Legal Clauses and Customer Self-Service<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Translating_Advertisements\" >Translating Advertisements<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Newsletters_and_Mailing_Lists\" >Newsletters and Mailing Lists<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Proper_SEO_Translation\" >Proper SEO Translation<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Summing_it_Up\" >Summing it Up<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#FAQs_%E2%80%93_E-commerce_Translation\" >FAQs &#8211; E-commerce Translation&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Is_machine_translation_better_than_using_a_professional_translator\" >Is machine translation better than using a professional translator?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Why_is_translation_a_business_necessity_nowadays\" >Why is translation a business necessity nowadays?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#How_is_marketing_translation_beneficial\" >How is marketing translation beneficial?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/translateswift.com\/es\/blog\/ecommerce-translation-new-customers\/#Does_e-commerce_translation_have_SEO_benefits\" >Does e-commerce translation have SEO benefits?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">The technological developments of the last 25 years or so have brought great change to the world of business.&nbsp; It has revolutionized the face of society and media and resulted in <strong>international market penetration<\/strong>. Now we enjoy worldwide entertainment and<strong> multilingual e-commerce <\/strong>from many corners of the globe. Barring cultural differences, there is a need for translation since the audio elements have to be dubbed in the local languages of the audiences wherever the film or drama is shown. It is not surprising that new types of <strong>e-commerce translation <\/strong>are required. There is a need for audiovisual translation. Video games are another area where translation is necessary since they are marketed to different countries of the world.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you have a business venture with products and services and really want to expand your reach, you would have to depend on excellent<strong> cross-border language solutions<\/strong> that take into account the nuances of culture and the finer points of vocabulary to have an impact on local consumers wherever you plan to sell your goods and get<strong> global customer reach<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_E-Commerce_Translation\"><\/span><strong>\u00bfQu\u00e9 es la traducci\u00f3n de comercio electr\u00f3nico?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Put quite simply, e-commerce translation means that you take e-commerce content made in one language and transform it into other languages that are understood by your target audiences. If done correctly, it will result in <strong>international market penetration<\/strong> in the long run. Included in e-commerce translation are company websites, product and category descriptions, advertising, marketing text, and e-commerce portals. This will also include the user interface language for communication and understanding purposes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-commerce translation refers to changes in language required for <strong>multilingual e-commerce <\/strong>transactions. The modern, globalized world has made focusing on a single market an unnecessary restraint for business. You would require <strong>cross-border language solutions<\/strong> to increase customer participation in e-commerce transactions on websites because it would significantly increase your sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When Stripe, a payment processing vendor <a href=\"https:\/\/stripe.com\/guides\/european-checkouts-in-2020\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>looked into European websites<\/strong><\/a> to see why they were losing sales in foreign countries, they found that in 9 cases out of 10, it was due to language difficulties during the checkout process. Obviously, it meant the customer was confused, and that incorrect or ineffective translation was the reason that they were leaving the website rather than completing the buying process.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_E-commerce_Translation_Matters\"><\/span><strong>Por qu\u00e9 es importante la traducci\u00f3n para el comercio electr\u00f3nico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-commerce translation is a very important requirement of global business. It enables a company to expand its network in different countries or regions. Buyers are more likely to purchase brands marketed in their own language. We will explain some reasons why e-commerce translation matters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_helps_grow_your_customer_base\"><\/span><strong><em>Ayuda a hacer crecer tu base de clientes<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You will be able to reach more consumers in different countries if your e-store is available in the languages that are commonly used by your audience. You can increase your sales in this way. It gives you an edge over your competitors if they have not used this strategy. It\u2019s a great way to increase your sales in nations where English is not spoken frequently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_makes_the_site_more_relatable\"><\/span><strong><em>Hace que el sitio sea m\u00e1s cercano&nbsp;<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the increase in globalization, you can sell products in different countries. You can use the benefit of translation services to make your brand orders accessible in many languages. It will increase your presence across the world. As you become more well-known in different nations, you will become relatable to a larger audience. It will enhance your brand image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be more effective, you should not only aim for grammatically correct language but it should also be phrased naturally so that people understand. This means that you are in line with the cultural sensitivity of the audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_increases_SEO_visibility\"><\/span><strong><em>Aumenta la visibilidad SEO<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do you know that if your e-commerce site is available in different languages, it will improve your visibility with search engines? More potential customers will be able to find your store online through search results. This increases customer traffic and impacts sales. Your <a href=\"https:\/\/translateswift.com\/es\/blog\/sitio-web-de-localizacion-de-la-guia-para-conquistar-el-mercado-global\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO ranking will improve<\/strong><\/a> if your website is translated and indexed well.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/SEO-Analytics-of-a-Website--1024x625.jpg\" alt=\"\" class=\"wp-image-1923\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/SEO-Analytics-of-a-Website--1024x625.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/SEO-Analytics-of-a-Website--300x183.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/SEO-Analytics-of-a-Website--768x469.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/SEO-Analytics-of-a-Website--1536x937.jpg 1536w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/SEO-Analytics-of-a-Website--2048x1249.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">SEO Analytics of a Website\u00a0<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_results_in_more_conversions\"><\/span><strong><em>Da como resultado m\u00e1s conversiones<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No one would spend time on a website they find difficult to understand. Translate the content so that it can be understood by native speakers. They will be more likely to stay and browse the website. It increases the chance that they will buy your products. Customers with a positive experience are more likely to recommend a website to others. It will increase your conversions. Making a website that is hard to read or follow will increase the bounce rates and result in wasted effort.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_makes_you_stand_out\"><\/span><strong><em>Te hace destacar<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you have used translation services to create a website in different languages, it shows that you care about your target audiences. You want to make the online process easier for them to understand and use. You would like shoppers in different nations to be able to buy from your site, wherever they may be.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shoppers appreciate efforts from an online business to translate their website. It requires effort but is a wise investment. They will be more inclined to buy from a business that respects them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_makes_you_more_authentic\"><\/span><strong><em>Te hace m\u00e1s aut\u00e9ntico<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When buyers see that you have spent time and money to create a website in multiple languages, they will regard your business as more authentic. It allows your business to become a global entity. It also increases the level of trust that people have in your business, which is why they are more likely to select your products and services over others.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting a good and authentic translation done is <a href=\"https:\/\/translateswift.com\/es\/blog\/por-que-las-traducciones-profesionales-son-vitales-en-idiomas-desafiantes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>challenging <\/strong><\/a>because you have to avoid idiomatic phrases and be culturally sensitive to have the right impact on your target audience.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Training-Session-1024x768.jpg\" alt=\"\" class=\"wp-image-1924\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Training-Session-1024x768.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Training-Session-300x225.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Training-Session-768x576.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Training-Session-1536x1152.jpg 1536w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Training-Session-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A Translation Training Session<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kinds_of_Translation_Required_in_E-Commerce\"><\/span><strong>Kinds of Translation Required in E-Commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-commerce has taken the world by storm and has far surpassed the sales of brick-and-mortar locations of businesses. In the US, total online sales amounted to <a href=\"https:\/\/straitsresearch.com\/report\/consent-management-market\/united-states\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>$1,118.7 billion<\/strong><\/a> in 2023.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It may surprise you to know that though English is regarded as an international language, 75% of the world\u2019s population prefer to view websites in their own local and regional languages. All the more reason for translation services, if you ask me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-commerce translation means that we localize the following elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company website<\/li>\n\n\n\n<li>Online selling platform<\/li>\n\n\n\n<li>Product titles and descriptions<\/li>\n\n\n\n<li>Category details<\/li>\n\n\n\n<li>\u00a0Legal clauses and customer self-service<\/li>\n\n\n\n<li>Advertising and image details<\/li>\n\n\n\n<li>Contact information\u00a0<\/li>\n\n\n\n<li>Search keywords in the local language optimized for SEO<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now we will further explore the stated elements:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Translating_Websites\"><\/span><strong><em>Translating Websites<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you really want to go international, you should consider creating your website presence in at least two languages, one English and the second the official language of the country whose audience you are targeting for sales. You must try to get the best translation services possible.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers like to order goods from online sites in their own language. The user-friendliness and convenience that they experience might even relegate price to being a secondary consideration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You would need to translate the entire content of a website. Take care to use professional translators well versed in the local language.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Converting_the_Language_of_Online_Stores\"><\/span><strong><em>Converting the Language of Online Stores<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Online stores need to be converted to local languages so that customers can understand and operate them. You also need to convert Amazon store or other selling platforms to local form so that customer transactions are facilitated.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interface_Translation\"><\/span><strong><em>Interface Translation<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is important because it affects the user experience and includes all buttons, prompts, and messages. Incorrect placement and flow will adversely affect this. Spelling or grammar errors and poor presentation will create doubts in the user\u2019s mind.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/English-Language-the-predominant-language-in-the-world.--1024x683.jpg\" alt=\"\" class=\"wp-image-1925\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/English-Language-the-predominant-language-in-the-world.--1024x683.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/English-Language-the-predominant-language-in-the-world.--300x200.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/English-Language-the-predominant-language-in-the-world.--768x512.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/English-Language-the-predominant-language-in-the-world.--1536x1024.jpg 1536w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/English-Language-the-predominant-language-in-the-world.--2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">English Language, the predominant language in the world.\u00a0<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Titles_of_Products\"><\/span><strong><em>Titles of Products<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It should be clear and informative. Use keywords that make sense in the particular language. You should take care to create titles that do not lose their meaning when translated. American beer company Coors made a mistake with its <a href=\"https:\/\/www.lytho.com\/blog\/translation-fails-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Coors campaign<\/strong><\/a> in Spanish-speaking Mexico when the slogan \u2018Turn it loose\u2019 translated to \u2019 suffer from diarrhea\u2019. Similarly, American Airlines, seeking to advertise their leather seats used the slogan \u2018Fly in leather\u2019 which translated verbatim to \u2018Fly naked\u2019.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Describing_the_Item\"><\/span><strong><em>Describing the Item<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A well-written product description will induce a customer to buy a product. It shows them the benefits they will gain. Using graphics and bullet lists will help promote the item better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Category_Titles\"><\/span><strong><em>Category Titles<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The titles should be translated correctly and be on point. An experienced translator will choose words with the right meaning and connotation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Describing_the_Classifications\"><\/span><strong><em>Describing the Classifications<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Product descriptions of the different categories will help SEO by positioning your website better in search engine rankings. This translation needs to be completed in the presence of SEO experts, who understand its importance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Legal_Clauses_and_Customer_Self-Service\"><\/span><strong><em>Legal Clauses and Customer Self-Service<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This content, though not marketing material, is nevertheless necessary. It builds trust with the customer and gives them an idea of their rights of recourse. Rules for returns, FAQs, shipping information, and other terms and conditions are important to build trust with users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Translating_Advertisements\"><\/span><strong><em>Translating Advertisements<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisements are a key target for misrepresentation, as their language and slogans do not readily convert with the same shade of meaning. We must consider the cultural context. The act of localizing an advertisement is called<a href=\"https:\/\/translateswift.com\/es\/blog\/transcreacion-frente-a-traduccion-comprendiendo-el-impacto-en-las-campanas-de-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>transcreation<\/strong><\/a>. We have to look at idioms and wordplay. Keeping the idea close to the original is what is needed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Ads-analytics.--1024x683.jpg\" alt=\"\" class=\"wp-image-1926\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Ads-analytics.--1024x683.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Ads-analytics.--300x200.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Ads-analytics.--768x512.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Ads-analytics.--1536x1024.jpg 1536w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Ads-analytics.--2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Newsletters_and_Mailing_Lists\"><\/span><strong><em>Newsletters and Mailing Lists<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It relates to the conversion of newsletters, emails, and shipping services. The customers must be attracted to open the emails to take advantage of the promotional and discount offers. It will fill the customers with anticipation and excitement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proper_SEO_Translation\"><\/span><strong><em>Proper SEO Translation<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Always remember that you should use different tools to get the SEO results in different languages. You should research them separately rather than rely on the same tool and just change the country. Use different key phrases and keywords for different languages.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summing_it_Up\"><\/span><strong>Summing it Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You have to admit that the world is a global marketplace and you stand to gain if your e-commerce sites are translated into different languages. By translating your website and marketing materials into the languages of your target markets, you can increase brand awareness, improve customer satisfaction, and boost sales. When approaching e-commerce translation, it is important to consider the cultural nuances of your target audience and to use high-quality translation services.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/translateswift.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">TranslateSwift<\/a> <\/strong>offers translation services that can be used for all kinds of documents from legal agreements to marriage certificates and immigration papers. Contact us today and see how we can help you expand your business reach on a regional or global scale by converting your e-commerce websites to your languages of choice.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Service-Agency--1024x768.jpg\" alt=\"\" class=\"wp-image-1927\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Service-Agency--1024x768.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Service-Agency--300x225.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Service-Agency--768x576.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Service-Agency--1536x1152.jpg 1536w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/A-Translation-Service-Agency--2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A Translation Service Agency\u00a0<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/unsplash.com\/photos\/people-inside-room--VHQ0cw2euA\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_%E2%80%93_E-commerce_Translation\"><\/span><strong>FAQs &#8211; E-commerce Translation&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_machine_translation_better_than_using_a_professional_translator\"><\/span><strong><em>Is machine translation better than using a professional translator?<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Machine translation is just a starting point. You are better off with a professional translator who understands cultural sensitivity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_translation_a_business_necessity_nowadays\"><\/span><strong><em>Why is translation a business necessity nowadays?<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The world has become a digitally accessible global marketplace. You need translation services to spread information about your products\/services and get people from different countries to buy them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_is_marketing_translation_beneficial\"><\/span><strong><em>How is marketing translation beneficial?<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/translateswift.com\/es\/blog\/7-industrias-se-benefician-de-la-traduccion-profesional\/#3_Translation_in_Marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Translating marketing material<\/strong><\/a> has many benefits. It reduces communication barriers, speaks the customer\u2019s language, and reaches a wider audience. It also lessens miscommunication and creates a positive image for the business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_e-commerce_translation_have_SEO_benefits\"><\/span><strong><em>Does e-commerce translation have SEO benefits?<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">E-commerce translation benefits SEO by ranking higher for websites in different languages. This improves SEO results.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The technological developments of the last 25 years or so have brought great change to the world of business.&nbsp; It has revolutionized the face of society and media and resulted in international market penetration. Now we enjoy worldwide entertainment and multilingual e-commerce from many corners of the globe. Barring cultural differences, there is a need [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce Translation: New Customers | TranslateSwift<\/title>\n<meta name=\"description\" content=\"Break language barriers &amp; unlock global markets! 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