{"id":1817,"date":"2024-05-03T21:17:51","date_gmt":"2024-05-03T21:17:51","guid":{"rendered":"https:\/\/translateswift.com\/?p=1817"},"modified":"2024-07-24T19:14:26","modified_gmt":"2024-07-24T19:14:26","slug":"transcreacion-frente-a-traduccion-comprendiendo-el-impacto-en-las-campanas-de-marketing","status":"publish","type":"post","link":"https:\/\/translateswift.com\/es\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/","title":{"rendered":"Transcreaci\u00f3n frente a traducci\u00f3n: Comprendiendo el impacto en las campa\u00f1as de marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Conmutar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/translateswift.com\/es\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#Translation_%E2%80%93_Definition_and_Examples\" >Traducci\u00f3n \u2013 Definici\u00f3n y ejemplos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/translateswift.com\/es\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#Transcreation_%E2%80%93_Definition_and_Examples\" >Trascreaci\u00f3n: Definici\u00f3n y ejemplos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/translateswift.com\/es\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#Transcreation_VS_Translation_%E2%80%93_6_Key_Differences\" >Transcreaci\u00f3n VS Traducci\u00f3n: 6 diferencias clave<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/translateswift.com\/es\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#The_Importance_of_Transcreation_in_Marketing\" >La importancia de la transcreaci\u00f3n en el marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/translateswift.com\/es\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/translateswift.com\/es\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#FAQs_%E2%80%93_Translation_and_Transcreation\" >Preguntas frecuentes \u2013 Traducci\u00f3n y transcreaci\u00f3n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/translateswift.com\/es\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#What_is_the_difference_between_translation_and_transliteration\" >\u00bfCu\u00e1l es la diferencia entre traducci\u00f3n y transliteraci\u00f3n?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/translateswift.com\/es\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#What_is_the_importance_of_transcreation_in_translation_services\" >\u00bfCu\u00e1l es la importancia de la transcreaci\u00f3n en los servicios de traducci\u00f3n?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/translateswift.com\/es\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#What_do_we_call_a_person_who_works_in_transcreation\" >\u00bfC\u00f3mo llamamos a una persona que trabaja en la transcreaci\u00f3n?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">En la d\u00e9cada de 1960, el fabricante sueco de electrodom\u00e9sticos lanz\u00f3 sus aspiradoras en Estados Unidos con un eslogan aparentemente pegadizo: <em>Nada aspira como Electrolux<\/em>. Pero olvidaron darse cuenta de que el verbo \u201cto suck\u201d tiene otro significado en ingl\u00e9s estadounidense, y el p\u00fablico simplemente se confundi\u00f3 sobre por qu\u00e9 Electrolux anunciaba su producto de forma negativa. Este ejemplo ilustra el debate entre transcreaci\u00f3n y traducci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es posible que te preguntes qu\u00e9 es la transcreaci\u00f3n y por qu\u00e9 la traducci\u00f3n para el marketing no es la mejor manera de conectar con tu p\u00fablico objetivo en otro pa\u00eds. Adem\u00e1s, \u00bfcu\u00e1l es la diferencia entre la traducci\u00f3n y<strong> <\/strong>\u00bfLa traduc creaci\u00f3n en su forma m\u00e1s simple? Este blog lo analizar\u00e1 todo con ejemplos de marketing relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exploremos detalladamente el tema de la transcreaci\u00f3n en la traducci\u00f3n y determinemos cu\u00e1l es la mejor opci\u00f3n para sus campa\u00f1as de marketing internacionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Translation_%E2%80%93_Definition_and_Examples\"><\/span><strong>Traducci\u00f3n \u2013 Definici\u00f3n y ejemplos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Primero, exploraremos el significado m\u00e1s profundo detr\u00e1s de <strong>Traducciones de contenido<\/strong>. \u00bfQu\u00e9 significa traducir un documento a otro idioma? Podemos comparar las definiciones de \u201ctraducci\u00f3n\u201d y \u201ctranscreaci\u00f3n\u201d para comprender mejor por qu\u00e9 estos dos conceptos son diferentes entre s\u00ed. Tambi\u00e9n aprender\u00e1s por qu\u00e9 algunos especialistas en marketing prefieren la transcreaci\u00f3n a la traducci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Country-Maps-on-a-Keyword-1024x576.jpg\" alt=\"\" class=\"wp-image-1819\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Country-Maps-on-a-Keyword-1024x576.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Country-Maps-on-a-Keyword-300x169.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Country-Maps-on-a-Keyword-768x432.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Country-Maps-on-a-Keyword.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>La transcreaci\u00f3n es un proceso m\u00e1s complejo y que requiere m\u00e1s tiempo que la traducci\u00f3n.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La traducci\u00f3n es simplemente el acto de transmitir informaci\u00f3n de un idioma a otro. Es un proceso en el cual conviertes el texto del idioma de origen al idioma de destino sin cambiar la intenci\u00f3n o el estilo del texto original.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este proceso va m\u00e1s all\u00e1 de las traducciones palabra por palabra; los traductores certificados aportan claridad, coherencia y conformidad cultural al texto traducido. Algunos ejemplos de traducciones incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Documentos personales<\/li>\n\n\n\n<li>Art\u00edculos de investigaci\u00f3n cient\u00edfica<\/li>\n\n\n\n<li>Contenido web (blogs\/men\u00fas)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transcreation_%E2%80%93_Definition_and_Examples\"><\/span><strong>Trascreaci\u00f3n: Definici\u00f3n y ejemplos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La palabra \u201ctranscreaci\u00f3n\u201d proviene de \u201ctraducci\u00f3n\u201d y \u201ccreaci\u00f3n\u201d. Se refiere al arte de adaptar con \u00e9xito el mensaje central de su contenido de un idioma a otro. En la transcreaci\u00f3n, los traductores no se centran en las palabras en las que est\u00e1n trabajando, sino en la intenci\u00f3n subyacente detr\u00e1s de todo el mensaje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta intenci\u00f3n seguir\u00e1 siendo la misma, pero las palabras deben ser reescritas. En otras palabras, los traductores a menudo recrear\u00e1n todo el mensaje para preservar la intenci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Dictionaries-in-Different-Languages-1024x768.jpg\" alt=\"Dictionaries in Different Languages\" class=\"wp-image-1820\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Dictionaries-in-Different-Languages-1024x768.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Dictionaries-in-Different-Languages-300x225.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Dictionaries-in-Different-Languages-768x576.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Dictionaries-in-Different-Languages.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>En el marketing, los servicios de traducci\u00f3n son importantes para transmitir el mensaje principal.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso los profesionales del marketing dejan de lado la traducci\u00f3n pura y dura y recurren a la transcreaci\u00f3n. Esta t\u00e9cnica sacrifica las palabras, pero transmite el mensaje esencial al p\u00fablico objetivo. Analizaremos el papel fundamental que desempe\u00f1a la transcreaci\u00f3n en el marketing en otra secci\u00f3n; por ahora, centr\u00e9monos en cinco ejemplos interesantes de transcreaci\u00f3n en la pr\u00e1ctica. Estos ejemplos te ayudar\u00e1n a comprender este proceso de reinvenci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marvel:<\/strong> Han cambiado la imagen de Peter Parker, el protagonista de Spiderman, para convertirlo en<strong> <a href=\"https:\/\/www.wsj.com\/articles\/spider-mans-pavitr-prabhakar-based-on-peter-parker-drives-india-wild-179508d2\" target=\"_blank\" rel=\"noreferrer noopener\">Pavitr Prabhakar<\/a><\/strong>, que obtiene sus poderes de un viejo yogui.<\/li>\n\n\n\n<li><strong>Intel:<\/strong> Intel ha redise\u00f1ado su campa\u00f1a <em>Los patrocinadores del ma\u00f1ana<\/em> para una audiencia portuguesa reescribi\u00e9ndolo como <em>Apasionados por el futuro<\/em> o <em>Enamorada del futuro<\/em>.<\/li>\n\n\n\n<li><strong>KFC:<\/strong> Esta marca cambi\u00f3 su nombre a \u80af\u5fb7\u57fa<em>Kendeji<\/em>) para conectar con el p\u00fablico local. Los tres caracteres de su nombre se refieren a preparaci\u00f3n, virtud y cimiento.<\/li>\n\n\n\n<li><strong>BMW:<\/strong> No vas a creer que el nombre en chino de BMW, \u5b9d\u9a6c (<em>BMW<\/em>), representa un caballo de valor incalculable. Es una forma fant\u00e1stica de anunciar estos coches de lujo a los compradores chinos.<\/li>\n\n\n\n<li><strong>Haribo<\/strong> Han cambiado el eslogan <em>Los ni\u00f1os y grandes disfrutan tanto, el mundo feliz de Haribo<\/em> en espa\u00f1ol en una l\u00ednea diferente, lo que significa <em>Experimenta un sabor m\u00e1gico, ven al mundo de Haribo<\/em>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Multi-Language-Dictionary-Bookshelf-1024x576.jpg\" alt=\"Multi-Language Dictionary Bookshelf\" class=\"wp-image-1821\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Multi-Language-Dictionary-Bookshelf-1024x576.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Multi-Language-Dictionary-Bookshelf-300x169.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Multi-Language-Dictionary-Bookshelf-768x432.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Multi-Language-Dictionary-Bookshelf.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Traducir un contenido de marketing a otro idioma puede resultar dif\u00edcil.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transcreation_VS_Translation_%E2%80%93_6_Key_Differences\"><\/span><strong>Transcreaci\u00f3n VS Traducci\u00f3n: 6 diferencias clave<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora conoces las definiciones b\u00e1sicas de los servicios tanto de traducci\u00f3n como de transcreaci\u00f3n. Podemos profundizar en este punto y detallar las diferencias clave entre estos dos procesos. Estas seis son algunas de las diferencias m\u00e1s notables entre la traducci\u00f3n y la transcreaci\u00f3n:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Habilidades de redacci\u00f3n publicitaria<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Los traductores suelen ser escritores con conocimientos especializados en otro idioma. Sin embargo, los expertos en transcreaci\u00f3n son, en esencia, redactores publicitarios que hacen magia con los textos de marketing en otro idioma. No estamos diciendo que los traductores no sean redactores publicitarios, pero la redacci\u00f3n publicitaria es una de las habilidades fundamentales que se necesitan para dedicarse a la transcreaci\u00f3n.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Resumen creativo<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Los proyectos de traducci\u00f3n comienzan con un texto original. Sin embargo, los proyectos de transcreaci\u00f3n comienzan con un resumen creativo. Se puede argumentar que la redacci\u00f3n publicitaria es el punto de partida de la transcreaci\u00f3n. B\u00e1sicamente, los expertos en transcreaci\u00f3n necesitan tener una idea muy clara de qu\u00e9 tipo de mensaje quieres que creen. \u00bfQui\u00e9n es tu p\u00fablico objetivo? Esto se debe a que el mensaje es el enfoque principal de un proceso de transcreaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Ancient-Manuscripts-1024x685.jpg\" alt=\"Ancient Manuscripts\" class=\"wp-image-1822\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Ancient-Manuscripts-1024x685.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Ancient-Manuscripts-300x201.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Ancient-Manuscripts-768x514.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Ancient-Manuscripts.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>La traducci\u00f3n es una forma de arte que se remonta a varios milenios.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Audience Engagement<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">In translation, the goal is to rewrite a piece of content to deliver correct information. But transcreation aims to engage the reader. So, a transcreation expert can take creative liberties with the text in question how they see fit.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As long as the outcome resonates with the audience and drives more sales to the brand, the client will be okay with it.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Final Outcome<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The final outcome of translation services is a document written in a different language in the spirit of the source text. But transcreation services will reproduce the text in different words. You may even notice that the final product is strikingly dissimilar to the original text.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that&#8217;s simply because localizing the content may require dropping some words. They will be lost in translation to ensure the core message is delivered to the intended audience.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Time<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Transcreation takes more time because it requires extra research. If a particular slogan, tagline, or ad copy is difficult to rewrite in another language, the transcreation expert may have to spend more time trying to come up with the perfect string of words to deliver the core message. You can see that along with extra time, transcreation projects also incur additional costs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Copywriting-Process-1024x684.jpg\" alt=\"Copywriting Process\" class=\"wp-image-1823\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Copywriting-Process-1024x684.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Copywriting-Process-300x200.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Copywriting-Process-768x513.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Copywriting-Process-1536x1025.jpg 1536w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Copywriting-Process-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Transcreation is akin to translation services mixed with copywriting.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li><strong>Cost<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Transcreation is a more complicated process and may cost 30% more than translation. This is something you should keep in mind when translating a document into a different language.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is because, unlike translators, transcreation experts don&#8217;t just reproduce the words in another language. They essentially recapture the core message of your brand and rewrite it for optimal marketing results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It should be apparent why <a href=\"https:\/\/translateswift.com\/es\/blog\/desbloqueando-mercados-globales-estrategias-para-una-localizacion-de-contenido-exitosa\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>content localization<\/strong><\/a> is important when envisioning marketing strategies for a global ad campaign. Unless your content strikes a chord with a foreign audience, no ad campaign could be successful. That&#8217;s why marketing copies must be rewritten and rephrased by using the right words by transcreation experts. This leads us to the vital role transcreation plays in the world of advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Transcreation_in_Marketing\"><\/span><strong>La importancia de la transcreaci\u00f3n en el marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In hindsight, translation and transcreation seem quite similar to each other, essentially the same service. Even though both disciplines hire people with similar skills, you can see they are widely different from each other in the application. If you wish to better understand transcreation vs translation, you must delve into the quintessential role transcreation plays in marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Man-Reads-Dictionary-1024x683.jpg\" alt=\"Man Reads Dictionary\" class=\"wp-image-1824\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Man-Reads-Dictionary-1024x683.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Man-Reads-Dictionary-300x200.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Man-Reads-Dictionary-768x512.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Man-Reads-Dictionary-1536x1024.jpg 1536w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Man-Reads-Dictionary-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>A dictionary isn&#8217;t as important in transcreation as it is in translation.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After all, <a href=\"https:\/\/espace-mondial-atlas.sciencespo.fr\/en\/topic-strategies-of-transnational-actors\/article-3A11-EN-multinational-corporations.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>60,000+ MNCs<\/strong><\/a> operate in the world, and they realize the success of any ad campaign relies on the right word choice. Thinking globally but acting locally is the crux of successful marketing in the 21<sup>st<\/sup> century. That&#8217;s why marketers must adapt their ad copies to local tastes and sensibilities. Not just text but even images and multimedia have to be revised for foreign audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, Christmas doesn&#8217;t fall on December 25<sup>th<\/sup> worldwide. In some parts of the world, it falls on January 7<sup>th<\/sup>. In many countries, Christmas is immediately followed by the Boxing Day. The Santa character isn&#8217;t the same everywhere either; he&#8217;s Baba Noel in some countries. The marketing team has to consider these sensibilities when translating an ad copy from one language to another.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why even the most straightforward transcreation process works like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Writing the copy<\/li>\n\n\n\n<li>Editing the copy<\/li>\n\n\n\n<li>Review by the client<\/li>\n\n\n\n<li>Updating the style guide and glossary<\/li>\n\n\n\n<li>Finalizing the ad copy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hopefully, you now fully understand how translation differs from transcreation.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Pen-and-Notebook-1-1024x683.jpg\" alt=\"Pen and Notebook\" class=\"wp-image-1826\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Pen-and-Notebook-1-1024x683.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Pen-and-Notebook-1-300x200.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Pen-and-Notebook-1-768x512.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Pen-and-Notebook-1-1536x1024.jpg 1536w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Pen-and-Notebook-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Unlike translation, transcreation is a more time-consuming process.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusi\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In short, transcreation is the art of reimagining the core message of a piece of content in a different language. The words may be replaced, and the whole message has to be rewritten. But the key intent of the message will be preserved. That&#8217;s why brands looking for marketing-related content translations<strong> <\/strong>often hire transcreation experts to redevelop their ad campaigns for foreign audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re looking for translation or transcreation services, only hire certified experts to get the job done right. At <a href=\"https:\/\/translateswift.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TranslateSwift<\/strong><\/a>, you&#8217;ll find experienced professionals with satisfied clients and a profound understanding of the language in question. They can deliver a translated file in just 24 hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need <a href=\"https:\/\/translateswift.com\/es\/traduccion-de-transcripciones\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>traducci\u00f3n de transcripciones<\/strong><\/a> then contact certified translators to get the job done right. Ensure your translator understands the core message you&#8217;re trying to deliver to the intended audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Cup-of-Coffee-with-Dictionary-1024x684.jpg\" alt=\"\" class=\"wp-image-1827\" srcset=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Cup-of-Coffee-with-Dictionary-1024x684.jpg 1024w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Cup-of-Coffee-with-Dictionary-300x200.jpg 300w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Cup-of-Coffee-with-Dictionary-768x513.jpg 768w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Cup-of-Coffee-with-Dictionary-1536x1025.jpg 1536w, https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Cup-of-Coffee-with-Dictionary-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>A transcreation expert aims to engage a foreign audience by retaining and delivering the brand&#8217;s core message.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_%E2%80%93_Translation_and_Transcreation\"><\/span><strong>Preguntas frecuentes \u2013 Traducci\u00f3n y transcreaci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_translation_and_transliteration\"><\/span><strong>\u00bfCu\u00e1l es la diferencia entre traducci\u00f3n y transliteraci\u00f3n?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Transliteration means rewriting a word in another language based on how it sounds. So, the word \u732b will be translated as <em>cat<\/em> but transliterated as <em>Neko<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_importance_of_transcreation_in_translation_services\"><\/span><strong>\u00bfCu\u00e1l es la importancia de la transcreaci\u00f3n en los servicios de traducci\u00f3n?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Transcreation is about finding the perfect words to resonate with your audience. Experts in this field will rewrite a piece of content in a way that strikes a chord with an audience speaking another language. For instance, McDonald&#8217;s rewrote its famous slogan as <em>I just like it<\/em> for Chinese foodies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_do_we_call_a_person_who_works_in_transcreation\"><\/span><strong>\u00bfC\u00f3mo llamamos a una persona que trabaja en la transcreaci\u00f3n?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A transcreation expert is called a &#8220;transcreator,&#8221; who understands the cultural values and nuances of the target audience to repackage the already-existing marketing content for better engagement.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the 1960s, the Swedish domestic appliance manufacturer launched its vacuum cleaners in the US with a seemingly catchy slogan: Nothing sucks like Electrolux. But they forgot to realize that the verb &#8220;to suck&#8221; has another meaning in American English, and the audience was just confused why Electrolux advertised its product in a negative manner. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-1817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transcreation vs. Translation | Translateswift<\/title>\n<meta name=\"description\" content=\"Do you intend to utilize transcreation or translation for marketing and want to know which one&#039;s better? This article explains the difference between the two.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translateswift.com\/es\/blog\/transcreacion-frente-a-traduccion-comprendiendo-el-impacto-en-las-campanas-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transcreation vs. Translation | Translateswift\" \/>\n<meta property=\"og:description\" content=\"Do you intend to utilize transcreation or translation for marketing and want to know which one&#039;s better? This article explains the difference between the two.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/translateswift.com\/es\/blog\/transcreacion-frente-a-traduccion-comprendiendo-el-impacto-en-las-campanas-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"TranslateSwift - Certified Translation Services\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/translateswift\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-03T21:17:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-24T19:14:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Transcreation-vs.-Translation-Understanding-the-Impact-on-Marketing-Campaigns.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"915\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"quickert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@translateswifts\" \/>\n<meta name=\"twitter:site\" content=\"@translateswifts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"quickert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/\"},\"author\":{\"name\":\"quickert\",\"@id\":\"https:\\\/\\\/translateswift.com\\\/#\\\/schema\\\/person\\\/c5ca7d199c0fe04dd40907487e1168a6\"},\"headline\":\"Transcreation vs. Translation &#8211; Understanding the Impact on Marketing Campaigns\",\"datePublished\":\"2024-05-03T21:17:51+00:00\",\"dateModified\":\"2024-07-24T19:14:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/\"},\"wordCount\":1658,\"image\":{\"@id\":\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/translateswift.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Transcreation-vs.-Translation-Understanding-the-Impact-on-Marketing-Campaigns.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/\",\"url\":\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/\",\"name\":\"Transcreation vs. Translation | Translateswift\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/translateswift.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/translateswift.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Transcreation-vs.-Translation-Understanding-the-Impact-on-Marketing-Campaigns.png\",\"datePublished\":\"2024-05-03T21:17:51+00:00\",\"dateModified\":\"2024-07-24T19:14:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/translateswift.com\\\/#\\\/schema\\\/person\\\/c5ca7d199c0fe04dd40907487e1168a6\"},\"description\":\"Do you intend to utilize transcreation or translation for marketing and want to know which one's better? This article explains the difference between the two.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/#primaryimage\",\"url\":\"https:\\\/\\\/translateswift.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Transcreation-vs.-Translation-Understanding-the-Impact-on-Marketing-Campaigns.png\",\"contentUrl\":\"https:\\\/\\\/translateswift.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Transcreation-vs.-Translation-Understanding-the-Impact-on-Marketing-Campaigns.png\",\"width\":1280,\"height\":915},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/translateswift.com\\\/blog\\\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/translateswift.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transcreation vs. Translation &#8211; Understanding the Impact on Marketing Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/translateswift.com\\\/#website\",\"url\":\"https:\\\/\\\/translateswift.com\\\/\",\"name\":\"TranslateSwift - Certified Translation Services\",\"description\":\"We provide you Certified translations in less than 24 hours for just $27 per page\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/translateswift.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/translateswift.com\\\/#\\\/schema\\\/person\\\/c5ca7d199c0fe04dd40907487e1168a6\",\"name\":\"quickert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92db3db864500029ffeae371190d647d03dbb17a177bba3733088013b256ad90?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92db3db864500029ffeae371190d647d03dbb17a177bba3733088013b256ad90?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92db3db864500029ffeae371190d647d03dbb17a177bba3733088013b256ad90?s=96&d=mm&r=g\",\"caption\":\"quickert\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transcreaci\u00f3n frente a traducci\u00f3n | TranslateSwift","description":"\u00bfTienes la intenci\u00f3n de utilizar la transcreaci\u00f3n o la traducci\u00f3n para el marketing y quieres saber cu\u00e1l es mejor? Este art\u00edculo explica la diferencia entre ambas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/translateswift.com\/es\/blog\/transcreacion-frente-a-traduccion-comprendiendo-el-impacto-en-las-campanas-de-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Transcreation vs. Translation | Translateswift","og_description":"Do you intend to utilize transcreation or translation for marketing and want to know which one's better? This article explains the difference between the two.","og_url":"https:\/\/translateswift.com\/es\/blog\/transcreacion-frente-a-traduccion-comprendiendo-el-impacto-en-las-campanas-de-marketing\/","og_site_name":"TranslateSwift - Certified Translation Services","article_publisher":"https:\/\/www.facebook.com\/translateswift\/","article_published_time":"2024-05-03T21:17:51+00:00","article_modified_time":"2024-07-24T19:14:26+00:00","og_image":[{"width":1280,"height":915,"url":"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Transcreation-vs.-Translation-Understanding-the-Impact-on-Marketing-Campaigns.png","type":"image\/png"}],"author":"quickert","twitter_card":"summary_large_image","twitter_creator":"@translateswifts","twitter_site":"@translateswifts","twitter_misc":{"Written by":"quickert","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#article","isPartOf":{"@id":"https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/"},"author":{"name":"quickert","@id":"https:\/\/translateswift.com\/#\/schema\/person\/c5ca7d199c0fe04dd40907487e1168a6"},"headline":"Transcreation vs. Translation &#8211; Understanding the Impact on Marketing Campaigns","datePublished":"2024-05-03T21:17:51+00:00","dateModified":"2024-07-24T19:14:26+00:00","mainEntityOfPage":{"@id":"https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/"},"wordCount":1658,"image":{"@id":"https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Transcreation-vs.-Translation-Understanding-the-Impact-on-Marketing-Campaigns.png","articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/","url":"https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/","name":"Transcreaci\u00f3n frente a traducci\u00f3n | TranslateSwift","isPartOf":{"@id":"https:\/\/translateswift.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Transcreation-vs.-Translation-Understanding-the-Impact-on-Marketing-Campaigns.png","datePublished":"2024-05-03T21:17:51+00:00","dateModified":"2024-07-24T19:14:26+00:00","author":{"@id":"https:\/\/translateswift.com\/#\/schema\/person\/c5ca7d199c0fe04dd40907487e1168a6"},"description":"\u00bfTienes la intenci\u00f3n de utilizar la transcreaci\u00f3n o la traducci\u00f3n para el marketing y quieres saber cu\u00e1l es mejor? Este art\u00edculo explica la diferencia entre ambas.","breadcrumb":{"@id":"https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#primaryimage","url":"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Transcreation-vs.-Translation-Understanding-the-Impact-on-Marketing-Campaigns.png","contentUrl":"https:\/\/translateswift.com\/wp-content\/uploads\/2024\/05\/Transcreation-vs.-Translation-Understanding-the-Impact-on-Marketing-Campaigns.png","width":1280,"height":915},{"@type":"BreadcrumbList","@id":"https:\/\/translateswift.com\/blog\/transcreation-vs-translation-understanding-the-impact-on-marketing-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/translateswift.com\/"},{"@type":"ListItem","position":2,"name":"Transcreation vs. Translation &#8211; Understanding the Impact on Marketing Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/translateswift.com\/#website","url":"https:\/\/translateswift.com\/","name":"TranslateSwift - Servicios de traducci\u00f3n certificada","description":"Te ofrecemos traducciones juradas en menos de 24 horas por solo $27 por p\u00e1gina.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/translateswift.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/translateswift.com\/#\/schema\/person\/c5ca7d199c0fe04dd40907487e1168a6","name":"m\u00e1s r\u00e1pido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/92db3db864500029ffeae371190d647d03dbb17a177bba3733088013b256ad90?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92db3db864500029ffeae371190d647d03dbb17a177bba3733088013b256ad90?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92db3db864500029ffeae371190d647d03dbb17a177bba3733088013b256ad90?s=96&d=mm&r=g","caption":"quickert"}}]}},"_links":{"self":[{"href":"https:\/\/translateswift.com\/es\/wp-json\/wp\/v2\/posts\/1817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/translateswift.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/translateswift.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/translateswift.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/translateswift.com\/es\/wp-json\/wp\/v2\/comments?post=1817"}],"version-history":[{"count":2,"href":"https:\/\/translateswift.com\/es\/wp-json\/wp\/v2\/posts\/1817\/revisions"}],"predecessor-version":[{"id":1831,"href":"https:\/\/translateswift.com\/es\/wp-json\/wp\/v2\/posts\/1817\/revisions\/1831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/translateswift.com\/es\/wp-json\/wp\/v2\/media\/1818"}],"wp:attachment":[{"href":"https:\/\/translateswift.com\/es\/wp-json\/wp\/v2\/media?parent=1817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/translateswift.com\/es\/wp-json\/wp\/v2\/categories?post=1817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/translateswift.com\/es\/wp-json\/wp\/v2\/tags?post=1817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}